Courtesy of ABC National Radio - Late Night Live (4.00pm) with Phillip Adams.

As world prices for olive oil drop, fake or adulterated olive oil is being sold as 'Extra Virgin' oil, and it's becoming a global problem. Tom Mueller - freelance writer and author of Extra Virginity, does an interview with Phillip Adams from Late Night Live.

To listen click here to download the audio.

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Olive oil industry upset about supermarket discounting

By Sarina Locke

Thursday, 22/03/2012

Paul Miller, from the Australian Olive Association, says producers can't compete with cheap imports and are being forced to sell below the cost of production.The olive oil industry is the latest to complain about heavy price discounting at the two major supermarkets Coles and Woolworths.

The comments come as the Senate Select Committee on food processing said it wanted suppliers to give evidence anonymously about Coles and Woolworths abusing their market power.

Mr Miller says it's not just small producers who are struggling with lower prices.

"Yes, we do have large scale olive growers that are some of the most efficient in the world, and they are in trouble because the price is below cost," he said.

"It's below cost here and it's being driven by an influx of lower grade product masquerading as the real thing."

The ABC has sought comment from Coles and Woolworths.

To listen click here

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The AOA is proud of the integrity of its Code of Practice which is in line with the Australian Standards AS5264-2011. The AOA stands behind its testing of both Australian and imported oils and is committed to ongoing testing of all oils.

The Australian Olive Industry’s CoP aims to ensure that signatories provide a high quality, authentic, 100% Australian product to their customers. The triangle CoP symbol below is your guarantee that what you are buying is the real deal and is Australian Extra Virgin Olive Oil. Products that carry this symbol undergo chemical testing on a regular basis and must also pass the organoleptic (taste) test.   

Australian Extra Virgin Olive Oil is high quality, clean and fresh.

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